Phase 3: Design
The design phase of a website is probably my favorite phase of the web design process. Developing o cohesive look and feel, setting up the branding of the site, and designing the overall look of how the pages will portray information to the end user. This is sort of an information architecture phase, that will help deliver your message, attract visitors, and ultimately convert to a sale of your product or service. Everything from your logo design, color scheme, buttons, and page layout will be executed in this phase of your web design. The normal process for this is to wireframe the site for how information will be laid out, then take those wireframes and start to design the look in Photoshop with a few mock-ups of a home page and a sub page. After that we go through a revision phase, and begin to narrow down the final look we will go with. Your web design is the direct representation of you or your business online.